Post by pollyfaulks on Mar 16, 2017 7:09:59 GMT -5
Hi everyone,
I am currently writing my dissertation on sponsorship in Formula One. I am measuring differences in sponsor identification and recall, dependent on exposure and involvement with the sport and the teams. Ultimately, I am aiming to find differences between sponsoring the drivers (having a logo on their uniform) and sponsoring the team (having a logo on the car). I’m also looking at gender differences within this due to the increasing number of female spectators in the sport. If you have a free 3-4 minutes I would greatly appreciate you filling in my questionnaire, it’s quite interesting to test your knowledge of the sponsors in Formula One.
newcastlebusiness.eu.qualtrics.com/SE/?SID=SV_bHrUwN8TkQ8rUFf
If you have any questions please feel free to contact me at p.i.faulks@newcastle.ac.uk
Many Thanks,
Polly Faulks 